Re: ONLINE-ADS>> One to One

Morpurgo (Stephen_at_offline.ftech.co.uk)
Tue, 19 Aug 1997 16:10:20 GMT

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"Mark J. Welch, Esq." <markwelch_at_ca-probate.com> wrote:

> I want targetting based on geography and user demographics,
> and NO ONE can deliver that today.

I know this is a forum for Online-Ads, but we should all still
remember that the Internet is not yet capable of providing strict
targetting as required above.

Traditional print still gives you the best shot, and your
advertising/marketing mix should recognise that.

I'm buying today, for a USA client, based on geographic and demographic
stipulations (far broader than Mark's I concede) ,just under 11,000,000
readers, in 7 countries, for under US$ 1,500. It's a semi-display ad,
with a guaranteed circulation of 2,900,000.

I've read your target definition (>for more discussion of
my desired ad placement, see sections 12-13 of my presentation from
Web Advertising '97 at http://www.markwelch.com/webadv97.htm) and even
without knowing the specific print media available in that area, I
wouldn't be surprised if Mark can find what he needs, in (dare I say it:)
a magazine?

Brilliant as the internet is, it still has a way to go.

Stephen Morpurgo

Off-Line Ads - Placing Ads into Print Media Worldwide
phone +44 (0)181 348 6205 ~ fax +44 (0)181 348 1472
email: sales_at_offline-ads.co.uk ~ http://www.offline-ads.co.uk

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