Re: ONLINE-ADS>> e-mail marketing the right way

tbchad_at_juno.com
Tue, 19 Aug 1997 13:26:58 EDT

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Will Margiloff: "re: ONLINE-ADS>>Direct response pricing"
• Previous message: Morpurgo: "Re: ONLINE-ADS>> One to One"
• Maybe in reply to: tbchad_at_juno.com: "ONLINE-ADS>> e-mail marketing the right way"
• Next in thread: Michael J. Sexton: "Re: ONLINE-ADS>> e-mail marketing the right way"

Marco Scheluchin wrote on August 17th:

>All of the headlines about the evils of
>SPAM, blacklisting, etc. etc. have made
>most web marketers forget that receiving
>information (telemarketing, fax, snail
>mail or email) about something that you
>are interested in is NOT spam.

That is not a true statement for many
Internet users. I consider all unsolicited
fax or email to be spam! When I receive an
unsolicited fax or email, I will not buy that product
from that company no matter how much I am
interested in the product or how good the product is,
ever. And I will tell others not to buy the product from
that firm. As an advertiser you should bear the costs of
advertising. When you shift the cost to me, you're proving
that you are not an ethical company, and if I can't trust you
to operate ethically as an advertiser how can I trust your
product or any dealing with your company?

Yes, there are a lot of people on the 'Net who agree that
if they want the product it isn't spam. But there are a lot
like me. The question is, is it worth alienating people like
me, when it is so easy to do it right! Andy Rebele was
right on with his observations!

Terry Brainerd Chadwick InfoQuest! Information Services
email: tbchad_at_tbchad.com URL: www.tbchad.com
***Assisting Businesses to Make the Internet Work for Them***

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

xe-a*dsCUTfq/twTHROUGHsh#aioTHEor!sa_at_wCLUTTERagn+se
CUT THROUGH THE CLUTTER
http://www.geocities.com/mediakit/

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Will Margiloff: "re: ONLINE-ADS>>Direct response pricing"
• Previous message: Morpurgo: "Re: ONLINE-ADS>> One to One"
• Maybe in reply to: tbchad_at_juno.com: "ONLINE-ADS>> e-mail marketing the right way"
• Next in thread: Michael J. Sexton: "Re: ONLINE-ADS>> e-mail marketing the right way"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.