Re: ONLINE-ADS>> e-mail marketing the right way

Darren Cook (darren_at_factcomm.co.jp)
Thu, 21 Aug 1997 14:48:10 +0900

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>You're reading your data wrong. Many people now suspect that "request for
>removal" is nothing more than an underhanded method of verifying that the
>addresses are valid. For that reason, the number of remove requests is
>dropping.

Can't I verify if the address is valid because the email does not come back
to me?

If a company gets a request to be removed from a mailing list, and its
ignored, the customer is hardly likely to be in a more receptive mood when
they get the next one. All the company is doing is creating a bad impression.

Thinking as a customer, any email advertising, where all you are sending me
is an advert, especially if I did not ask for it, is not going to be effective.

However, a short ad at the top or bottom of an email newsletter (ie.
something I want to receive and read) is good, and chances are I will read
the advert in a fairly receptive mood.

This mailing list does exactly that. Even the extra mail once a week
hilighting the sponsers is tolerable, and I normally read it.

Darren

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