Re: ONLINE-ADS>> e-mail marketing the right way

Darren Cook (darren_at_factcomm.co.jp)
Thu, 21 Aug 1997 14:48:12 +0900

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>Suppose I sell software that is of particular interest to JAVA programmers.
>The implication (and excuse me Andy if I am taking this too far) is that it
>would be proper for me to obtain e-mail addresses by hand from the news
>groups for Java programmers but unethical (or at least dumb business) to
>automate that process. The result however seems to me to be the same.

I think the point about doing it by hand is you can remove the people who
would not be interested. Java programming software to a java programming
newsgroup seems reasonable (assuming you think sending unsolicited email is
okay).

But if the newsgroup was more general programming, you only want to add
names of people who mention they program java. A C++ or Visual Basic
programmer does not want to hear about your product.

Darren

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• Maybe in reply to: tbchad_at_juno.com: "ONLINE-ADS>> e-mail marketing the right way"
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