Re: ONLINE-ADS>> One to One

Josh McCormack (jmccormack_at_scholastic.com)
Thu, 21 Aug 1997 12:03:49 -0400

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Cliff Allen wrote:

> I think everyone agrees that magazines reach more people than the
> Internet,
> and the editorial coverage of pubs helps move from "mass marketing" to
>
> "targeted marketing" -- but the Internet today can take that further
> to
> true "one-to-one marketing," just not to the quantity that print can.

The only problem with a highly targeted niche is that if you don't
generate huge page views no one is interested in advertising with you.
It's a double edged sword.

Josh McCormack
The Travelers Diary
http://www.travelersdiary.com

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