NONE: Re: ONLINE-ADS>> e-mail marketing the right way
Re: ONLINE-ADS>> e-mail marketing the right way
Adam Boettiger (ab_at_mmgco.com)
Thu, 21 Aug 1997 09:24:25 -0700
Raymond wrote:
>>>>
<excerpt>
More importantly, what is the potential gain to both parties
that could result from sending such an "unsolicited" e-mail?
The answers to these two questions speak volumes as to why
your argument doesn't make any sense!
</excerpt><<<<<<<<
I think that you are misinterpreting Terry's post. As a
recipient, the problem lies with how the bulk E-mailer
perceives my interests. I don't want to see this get into a
debate on whether spam is ethical or not -- this has already
been hashed on for the last three years, and neither side is
likely to convince the other that they are right.
What we need to understand is that there is a huge
difference between the example you gave: of the person
selling a car and another responding to it, and the
broadcasting of unsolicited commercial advertising by Email.
Just because Terry or anyone else posts a note to a
newsgroup, does not mean that they are giving permission or
are even remotely interested in receiving a commercial
advertisement on the latest Sex site or how to grow hair
where there is none. That's how it looks from the
recipient's end. It's annoying.
When you look at it from the advertiser's standpoint, you
really are not effectively targeting a receptive audience by
doing a mass mailing, let alone a targeted one. The
Internet is *not* and never has been a mass market. It is a
market filled with thousands of niche markets that are not
effectively reached by blasting a message out to 5 million
people and hoping that 2 percent of them are interested in
your product or are even the right audience that you are
trying to reach. What about the other 4 million that you
pissed off because you thought they would be interested in
your product but it was the wrong audience?
That's like posting an ad for a cure for impotence on a
comp.users.mac newsgroup because you THINK that your
audience is Males and this is where they would frequent.
It's not pertinent to the newsgroup at all, and may really
offend both males and females. You THINK that certain
people will be receptive to your message or be within your
target market, but the truth is that unless you ASK you will
never know, for they are not people when it comes to a bulk
unsolicited mailing, all they are is a list of Email
addresses...
If you want to advertise by Email, there are plenty of ways
to better target an audience, and targeting them one-on-one
is far more effective than any other method.
FWIW,
AB
-----------------------------------------------------
Adam J. Boettiger, Vice President
Multimedia Marketing Group, Inc.
(888) 699-6939 / (503) 699-6939
mailto:ab_at_mmgco.com http://www.mmgco.com/
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