NONE: ONLINE-ADS>> Digital Help / August 23, 1997 / issue 5
ONLINE-ADS>> Digital Help / August 23, 1997 / issue 5
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Sat, 23 Aug 1997 12:53:44 -0500 (CDT)
Digital Help / August 23, 1997 / issue 5
=========================================
Digital Help is a weekly supplement to subscribers of The
Online Advertising Discussion list. Its purpose is to
provide a way to match list members who can help with
those seeking such things as:
-examples of online promotion to be used in a book or presentation
-statistics related to online promotion
-reviews of sites for the purpose of validating a promotional model
-opinions of their products related to online promotion
-participants for surveys related to online promotion
-job applicants for positions in online promotion
Please send your responses DIRECTLY to the PERSON MAKING THE
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In this issue:
==============
BOOK/PRESENTATION HELP
----------------------
1. help with e-mail advertising book
2. Looking for success stories about mutlilingual Websites
3. Contributing to a new book on technical "disasters"
JOBS
----
4. research analyst/research coordinator - CNET
5. Web Author Job - Rainbow Publications
6. online advertising designer - El Nuevo Dia Online
7. Eastern Region Sales Account Executive - New Century Network
8. Internet Marketer Wanted - i-Frontier
LOOKING FOR...
--------------
9. CTR -- How to?
10. Targeting specific customers for Flowers
11. Latest Internet population statistics
12. Targetting medical e-mail lists
SITE CRITIQUE
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13. Online advertising links
14. Mail List Advertising
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BOOK/PRESENTATIONS HELP
-----------------------
Date: Wed, 06 Aug 1997 10:59:43 -0700
From: deborah kania <deborah_at_allen.com>
Subject: e-mail advertising
i am doing research for a Web marketing book and would like to hear about
first-hand e-mail advertising experiences and other insight regarding
e-mail advertising for these areas:
1) advertising on free e-mail services (i.e., juno.com, hotmail.com, etc.)
2) advertising on e-mail newsletters (i.e., from content sites like wired,
golfweb, quote.com
3) advertising on e-mail news/info services (i.e., mercury mail, etc.)
4) direct e-mail using e-mail lists
thank you very much,
deborah kania <deborah_at_guesttrack.com>
=============== POST 2
Date: Fri, 08 Aug 1997 14:56:26 -0500
From: Euro-Marketing Associates <bill_at_euromktg.com>
Subject: Looking for success stories about mutlilingual Websites
Hi all,
I'm looking for some success stories about companies who have been
particularly successful after adding languages totheir Website. Do you
know of a good story of increased traffic (or sales) on a company's Website
pages that are *not* in English? If so, please send it to me. I make
presentations about multilingual Websites (no, we are not translators), and
write articles. This could be some good PR for the company you tell me about!
Best regards,
Bill Dunlap <info_at_euromktg.com>
=============== POST 3
Date: Mon, 18 Aug 1997 16:08:59 +0000
From: Mike Crosson <mcrosson_at_btinternet.com>
Subject: Contributing to a new book
Hello, all -
Ever been involved in a disaster, or near disaster in your online
career? Have you ever been burnt, ending up papering your guest bathroom
with worthless founders' shares? Having seen my share of
well-intentioned disasters on the web, I'm starting to put together a
book of case studies on what NOT to do online. I am looking for
objective, true stories, not slam-dunks by disgruntled ex-employees (or
current employees for that matter!)
The focus of the book is roughly divided into these areas:
a. GREAT IDEAS THAT FLOPPED for various reasons; ahead of their time,
behind their time, not enough money, too much money, bad management with
good technology, good management with bad technology, near-sighted,
far-sighted, whatever!.
b. SCAMS; yes, these need to be looked at, not for what they are, but
for what they tried to get away with.
c. PROPRIETARY TECHNOLOGIES that lost... and proprietary technologies
that won, and then blew it.
d. PLAIN BAD LUCK... those companies who just couldn't hang on until
that IPO, or a big 3-letter competitor just wiped 'em out with marketing
clout, etc.
Every contributor can decide to be absolutely anonymous, so that nothing
will be traceable or attributable to you, OR you can get full credit for
your contribution, whichever way you prefer. i'll do all the scientific
investigative work - you just point out the black holes! A percentage of
any profits (however unlikely) from publication will be donated to the
International Webcasting Association of Europe (of which I am a member)
to fund their ongoing efforts, so help me out here - it's for two good
causes - the community and the community!
What I promise you is this: it will be a VERY interesting read. Of
course there is a unique twist to the approach, so not every worthy
story will end up being used... but there's alway Son of Sad Stories
II....
Cheers from London,
Mike Crosson <mcrosson_at_btinternet.com>
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JOB OPENINGS
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Date: Mon, 11 Aug 1997 12:06:07 -0700
From: Sean Pfister <seanp_at_cnet.com>
CNET has two openings in its market research group. Please send text-versions of your resume to seanp_at_cnet.com
Research Analyst
Job description:
CNET marketing is looking for a Market Research Analyst to join the Research and Analysis team. The Research Analyst will collect and analyze audience information and usage patterns for CNET websites. You will use your programming and marketing skills to develop and maintain standard report sets and conduct critical "what-if" analysis to help the company find and define marketing opportunities.
Requirements:
… at least one year experience with programming or Web development, particularly PERL, Sybase, HTML, and UNIX, and a background in high tech market research, marketing, or product management.
… an understanding of data warehouses or OLAP and ROLAP tools preferred
… extensive knowledge and experience with the Internet and World Wide Web
… excellent attention to detail, superior problem-solving skills, the ability to work independently
… basic understanding of math and statistics
Research Coordinator
Job description: CNET marketing is looking for a Market Research Coordinator to join the Research and Analysis team. Our role at CNET is to provide market research, information and analysis to sales, marketing, corporate management, site managers and CNET Television studios. Here are some of things you'll do:
… track and report on web trends and data
… collect and analyze audience information and usage patterns for all CNET's TV and online properties
… collect and analyze market information and estimates
… produce our weekly internal e-mail newsletters
… manage and improve our internal website
… work with 3rd party vendors
… assist with the development of primary research including focus groups and UI testing
Here's what we are looking for:
… an understanding of the web and interactive media
… at least one year of media, marketing, or research experience at an agency, publisher, or market research firm.
… detail-oriented, strong communication skills, the ability to handle multiple tasks, and work well in a team environment.
… skilled in MS Word, Excel, Powerpoint. Knowledge of HTML.
… Basic understanding of math and statistics a plus
=============== POST 5
Date: Tue, 12 Aug 1997 10:01:20 -0400
From: nmartin_at_rsabbs.com (Nicole Martin)
Subject: Web Author Job
Web Author Job Description:
Full time web authoring position available on our Black Belt Magazine
project. Salary: $20,800 to start + benefits. Unlimited growth potential
within company. Future raises commensurate with performance.
Rainbow Publications publishes the world?s three leading magazines of
self-defense, Black Belt Magazine, Karate Illustrated, and Martial Arts
Training. The Black Belt Magazine Project (www.blackbeltmag.com) and Black
Belt Search (www.blackbeltsearch.com) web sites will be the
web?s largest and most complete resource for martial arts information. We
are in the process of archiving over 25 years of magazines for these web
sites, and we need a detail-oriented, organized, and self-motivated
individual to lead the archiving side of this project.
Ideal candidates have desire to learn, strong organizational skills, as
well as excellent typing and writing skills, spelling and grammar. Must be
experienced with word processing software, HTML and Adobe PhotoShop.
Familiarity with MS Excel, scanning text and graphics a big plus. Prior
knowledge of Martial Arts not necessary.
Wordsmiths looking to build a career with a fast-growing company in the Web
and Internet industry should contact Cristina Redlus at credlus_at_rsabbs.com
or Red Sector A, 1019A Industrial Dr., West Berlin, NJ 08091.
=============== POST 6
Date: Wed, 20 Aug 1997 00:01:46 -0300
From: Beatriz Martinez <beatriz_at_endi.com>
Subject: online advertising designer wanted
El Nuevo Dia Online version (the largest newspaper in Puerto Rico and
the only one online) is looking for an online advertising designer
(design banners and micro-sites for clients). It is an entry level
position. Perfect for somebody just out of college that wants to live
abroad, learn another culture and have the unique experience of becoming
the pioneer of this medium in Puerto Rico. YOU DON'T HAVE TO BE FLUENT
IN SPANISH but it is a plus if you understand it. Please send resumes
to: beatriz_at_endi.com (or fax them to: 787-792-9160). You can also give
me a call ANYTIME at: 787-793-7070 ext. 2941 for details. I hope to hear
from some of you and if ANYBODY know of any other place where I can post
this e-mail I would appreciate the information.
=============== POST 7
Date: Fri, 22 Aug 1997 14:15:41 -0400
From: Madhavi Saifee <madhavi_at_newcentury.net>
Subject: Eastern Region Sales Account Executive
Eastern Region Sales Account Executive
New Century Network (NCN) is searching for a dynamic, articulate, and
web-savvy advertising sales person to handle East Coast based accounts.
NCN, a consortium of nine major publishing companies, has created a large,
powerful network of over 130 online newspapers across the country and we
have also just launched our national "supersite" to complement any
local/regional advertising buys. With so much happening, we are expanding
our sales force on the East coast. The selected candidate should have at
least 2 years experience in ad sales and be very web literate. The position
is NY based. Interested candidates should immediately email resumes to
ads-jobs_at_newcentury.net
=============== POST 8
Date: Fri, 22 Aug 1997 10:23:44 -0500
From: Brad Aronson <brad_at_i-frontier.com>
Subject: Internet Marketer Wanted
I-frontier, a Philadelphia based interactive agency has a
full-time, entry level opening. We are searching for a marketer
with Internet experience. Direct marketing experience a plus.
Job duties include: surfing and helping to manage Internet
marketing and advertising campaigns.
Added bonus: Two full time staff are dating pastry chefs at a
five star French restaurant. Free high calorie desserts while
relationships last.
Company information:
http://www.i-frontier.com.
Please email or fax resumes. No phone calls please:
Brad Aronson
brad_at_i-frontier.com
fax: (215) 568-4254
--------------
LOOKING FOR...
--------------
Date: Thu, 07 Aug 1997 07:30:44 -0400
From: Robert Samek <ctgolfer_at_snet.net>
Subject: CTR -- How to?
This request probably would be best for the "Help" version:
We are a small, simple local site that is starting to get unsolicited
requests for advertising (we have great demographics!). But they also
want to know about our click-through rates. We don't have any
sophisticated equipment or software, so right now we're doing it
manually and quite unscientifically. For the Web sites we do, it's easy
to measure. But for links off our server, we have no way of knowing. Can
anyone recommend the best and easiest way for a small site, like ours,
to give advertisers a better read on click-throughs. PS: We are finding
that our home page ad buttons are being clicked in the 12% to 14% range.
Thanks!
=============== POST 10
Date: Fri, 8 Aug 1997 15:49:51 -0500 (CDT)
From: bob_at_texana.com
Subject: Targeting specific customers for Flowers
Hi,
I have been following the discussions on this list for a couple of months
now, but this is my first time to post. I hope this is an appropriate place
to ask this question.
I have recently set up an online Florist shop. We are an FTD florist
offering nationwide deliveries. I have a great domain name for the site, but
start-up traffic has been slow. I have been going about getting listed on
all the search engines and free directories, but I am ready to move my
marketing efforts beyond that.
Here are my questions:
1. Does anyone have suggestions regarding the directories on the web that
either require payment to be listed, or to get better placement? Do you
believe these directories are valuable in reaching people who are looking to
buy send flowers? Which are the best, and which do I avoid?
2. I have a small budget to buy banner ads. How should I go about using this
budget to best reach people who are most likely to be looking to send
flowers? Should I try to buy banners to run on specific sites or should I
buy from an organization that place ads on multiple pages? How do I best
target buyers for this product?
=============== POST 11
Date: Thu, 14 Aug 1997 00:52:48 +0200 (CEST)
From: philippe.blasco_at_hol.fr (Philippe Blasco)
Subject: Latest Internet population statistics
Dear subscribers and moderator,
I am looking for the latest statistic of each country population on the
Internet.
I have only found interesting estimations of language populations.
They are available at :
http://www.euromktg.com/eurostats.html
and
http://www.blueskyinc.com/langues.htm
=============== POST 12
Date: Tue, 19 Aug 1997 18:57:48 -0700
From: Curtis Palmer <curtispa_at_cyberg8t.com>
Subject: Targetting medical e-mail lists
I am the webmaster of a Continuing Medical Education website and we are
looking for any site out there that contains very specialized e-mail
OPT-IN lists for the medical profession. Is anyone aware of any that
might have such a thing? I tried PostMaster Direct and they only have
vague medical lists. We are looking for all of the different
specialties in the medical field so that we can make them aware of the
vast amounts of audio, video and CD-Rom education products including
board reviews, annual conventions, etc. We also have categories like
Overeaters Anonymous, Child Abuse, Computer/Internet, Automotive, etc.
Although we are most interested in looking for the medical specialties
to send targetted e-mail to.
I would appreciate any insight from this group. We are really looking
to boost our traffic to our site. Thank you all for the interesting
discussions that I have seen on this list.
--------------
SITE CRITIQUE
--------------
Date: Mon, 18 Aug 1997 15:49:26 -0400
From: Tom Hespos <thespos_at_k2design.com>
Subject: Online advertising links
I recently debuted the "beta" of a web site I've been working on for the
past couple of weeks. I intend to enter it in the GeoCities/AdWeek
"Madison Avenue" contest. My hope is that online marketers and
advertisers in the New York area will use it as a reference.
OLAF - the On Line Advertising Forum - is a collection of links that are
relevant to online advertising. I've categorized the links and made the
interface as simple as I can make it.
I would appreciate any constructive feedback that the members of this
list can give me. I want to make this site an easy-to-use free
reference guide for all in the NY area.
The site is located at http://www.geocities.com/MadisonAvenue/3038
=============== POST 14
Date: Thu, 21 Aug 1997 11:34:07 -0700 (PDT)
From: Michael Bledsoe <mbledsoe_at_halcyon.com>
Subject: Mail List Advertising
Mail lists represent an advertising opportunity that has not yet taken hold.
I publish a daily list with over 14,000 subscribers called Inspire. Inspire
sends a crisp, thought provoking, generally positive message via email once
each day. At present, it is free, and 95% of the messages go out without ads.
Does anyone on the online-ads list have a suggestion as to how I might turn
this into a break-even or even profitable venture? I've not yet found ad
brokers who handle ads in mail lists, and I suspect that only 2% to 5% of the
subscribers would pay an fee.
I'd appreciate any/all feedback and creative suggestions.
URL: http://www.infoadvn.com/inspire/
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
No matter who you are trying to reach, we already do.
37 different themed communities.
http://www.geocities.com/homestead/homedir.html/
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