NONE: Re ONLINE-ADS>> Banner ads and turn around time
Re ONLINE-ADS>> Banner ads and turn around time
Martin Timusk (marty_at_timusk.com)
Sat, 23 Aug 1997 00:27:49 -0400
Jessica Strapp <jstrapp_at_delaware.infi.net> asked:
>Does anyone know of a report outlining the average Turn
>Around times for banner campaigns and Web Site development?
:
We all know that posting completed files is easy and quick. Your right
that the client tends to provide more delays than the production process.
My biggest problem has been proofing. Some of the organizations I deal
with have a few "connected" people, but often times the decision makers are
not hooked up to the web. That means bringing a laptop with a Harddrive
capable demo (pretty hard if the site involves cgi or other Server side
functionality), or a net connection (also hard with internal PBX systems
etc) or the worst option printouts.
Making sure the client understands, at the begining of the process, that
web development requires certain basic technological infrastructure be
inplace to make a project work. Or at least making it clear that it is the
client's responsibility to be able to "see" the product as it is meant to
be, online. I had a client that asked me to print out thier whole site
(over five hundred pages) for thier CEO, who did not have a computer. I
suggest it would be cheaper to buy him a laptop but they insisted. The
client is alway right. Try to make them righter by making sure they bring
the right tools to the table to fulfill thier part of the deal
Another solution might be to offer bonuses for timely repsonse. Posting
immediately even if the contract does not start for another week (free
impressions). Depending on the duration of the contract this may or may
not be sufficient insentive. It gets that job out of your production
department.
You are right about responsibility. Very few organizations I have dealt
with have understood the need to have an internal person dedicated and
responsible for the project. All to often I have developed a site for a
client only to have it sit for months with little or no updating. All the
urgings in the world can not move a client whose staff is already
overworked and is therefore uninterested in having anything to do with this
beast that never seems to be contented. I have yet to figure out a work
around for this one. Doing the "filtering" of company information myself
has not worked as too much of it needs to be trimmed and edited for the web
but I don't have enough internal knowledge to effectivly do the job.
Getting organizations to pony up for your own services is difficult enough
let alone telling them they need to have an internal administrative body as
well.
Hope this helps,
Martin Timusk
webmaster_at_weddingbells.com
mtimusk_at_livent.com
marty_at_timusk.com
Go Big! Or Go Home!
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