ONLINE-ADS>> Ad Bytes / August 25, 1997 / issue 29

rhoy_at_o-a.com
Mon, 25 Aug 1997 06:22:31 -0500 (CDT)

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Ad Bytes / August 25, 1997 / issue 29
=====================================

Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:

1.) to keep subscribers informed about current issues in
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2.) to help spark new topics of discussion.

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In this issue:
==============

MODERATOR's NOTE
UK-Netmarketing List

IN THE NEWS
DoubleClick networks in Asia - News.Com
C|Net 's ad campaign for Snap!... - Marketing Computers
Four11 Goes Desktop - Marketing Computers
A High-Profile Site's Redesign... - Web Week
Powerful Value or SuperSPAM? - A Clue
Why Having a Large Set of Related Links... - Web Week
In your face: Online ads get new twist... - ZDNN

MODERATOR's NOTE
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Webmedia, an interactive agency in London, has founded a new list called UK-Netmarketing. The list is dedicated to discussing online advertising issues specifically for the UK audience.

Here is how to join:

To subscribe send the following message

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IN THE NEWS
-----------

DoubleClick networks in Asia
news.com
http://www.news.com/News/Item/0,4,13540,00.html

DoubleClick is expanding into the Asian market.

==============

C|Net 's ad campaign for Snap! highlights viewer-tracking
Marketing Computers
http://www.marketingcomputers.com/news/9708/21_02.html

Always on the cutting edge, C|Net is using some pretty cool back-end technology to track people who click on banner ads shown on the new service.

==============

Four11 Goes Desktop
Marketing Computers
http://www.marketingcomputers.com/news/9708/19_01.html

Cool concept, but will it work? Four11, the popular web directory for finding a person's phone/address/email. They have built a plug-in that drops into your email program and allows users to access their service without opening a web browser. The advertising angle is that banner ads will appear when users bring up the tool.

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A High-Profile Site's Redesign Takes Web on Its Own Terms
Web Week
http://www.webweek.com/current/undercon/19970818-redesign.html

An article about the evolution of HotWired's design, with just a dash of information about their ad strategy.

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Powerful Value or SuperSPAM?
A Clue
http://www.ppn.org/clue/97/8-18.html#story4

Dana Blankenhorn gives his perspective on PowerAgent, the new email-based ad targeting service.

==============

Why Having a Large Set of Related Links Makes Sense
Web Week
http://www.webweek.com/current/undercon/19970818-links.html

Some good arguments for having a "list or related links" page as a way to draw traffic. One reason missing from the story, though, is that it gives you greater negotiating power when you ask for links from other sites. It lets you say, "If you list me, I'll list you...," instead of "Please link to me..."

==============

In your face: Online ads get new twist, big 'push'
ZDNN
http://www.zdnet.com/zdnn/content/zdnn/0821/zdnn0007.html

An interesting idea that I have my doubts about. Basically, this company plans to get ISP's to push ads down to users during the lag time the occurs when browsers and web sites talk to each other.

That's it!

richard
moderator
online advertising discussion list

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This week's Online Advertising Discussion List sponsor:

Take a stroll down Madison Avenue and see what other planners are up to
Geocities - 312 million page views a month
http://www.geocities.com/MadisonAvenue/

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