NONE: Re: ONLINE-ADS>> One to One
Re: ONLINE-ADS>> One to One
Donna Dolezal Zelzer (djz_at_efn.org)
Sat, 23 Aug 1997 22:09:55 -0700
At 12:03 PM -0400 8/21/97, Josh McCormack made this statement of rare insight:
> Cliff Allen wrote:
>
> > I think everyone agrees that magazines reach more people than the
> > Internet,
> > and the editorial coverage of pubs helps move from "mass marketing" to
> >
> > "targeted marketing" -- but the Internet today can take that further
> > to
> > true "one-to-one marketing," just not to the quantity that print can.
>
> The only problem with a highly targeted niche is that if you don't
> generate huge page views no one is interested in advertising with you.
> It's a double edged sword.
>
Which is totally ridiculous on the advertisers' part, because what's
important is not how many people see your message, but how many INTERESTED
people see it. Speaking as a advertiser/marketer, if you're selling
something that's specialized, I think it makes a lot more sense to
advertise on low page-view sites targeted to your audience, rather than
busy, general interest sites. (Assuming you don't have the budget to do
both.)
It's also untrue that _no-one_ is interested in low-page view sites. I just
received a couple small (but significant to me) checks for ads on my site,
which averages a bit less than 400 vistors a day on the home page.
Donna
---------------------
Donna Dolezal Zelzer <djz_at_efn.org>
The Online Birth Center (pregnancy, birth, midwifery, breastfeeding)
http://www.efn.org/~djz/birth/birthindex.html
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