Re: ONLINE-ADS>> The Value of Awards

Bill Irvine (wirvine_at_wolfgroup.com)
Mon, 25 Aug 1997 08:26:43 -0400

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> From: BULMASH.COM Sales <sales_at_bulmash.com>
> I'd like to bring up a topic which has become of interest to me
> lately... Awards as a way of marketing your site.

Some (most?) website awards are little more than ways to
gain traffic on the sites which offer awards. Others (like
the Top 5%) are nothing more than rankings within a search
engine's coolness scale.

I have a site of some children's stories I've written and
illustrated (www.digicon.net/~irvine/stories.htm) which has
received nearly all web awards you can think of. I'm only
listing one (Look Smart Editor's Choice) since it's the only
one giving me traffic. If I get traffic from the others,
I'll list 'em.

> Now, in the beginning (early '96), I was happy to get any award for my
> little site. I wore the badges with pride and hoped against hope to get
> Cool Site of the Day one day. Lately, it really seems to me that
> awards that _seem_ like they'd be great are essentially meaningless in
> terms of generating traffic.

Spot on!

> Now, when I actually have time to actively promote my site, I spend it
> on trying to contact the print media because it seems that their
> recommendations are a heck of a lot more meaningful and effective on
> average.

Yes! Our website for a wine client received a MASSIVE
traffic infusion when it was mentioned (not even rated) in a
popular wine magazine. The day the magazine came out, usage
jumped from a 100/unique visits a day average to well over
1,000/day and remained at that level for one week. This
mention was absolutely free since it was the result of a
press release.

B i l l I r v i n e
Director Of Interactive Media
Wolf Mansfield Bolling Advertising
T h e W o l f G r o u p

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