Re: ONLINE-ADS>> One to One

Dan Romanchik (danr_at_izzy.net)
Mon, 25 Aug 1997 13:21:57 -0400 (EDT)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Ray Taylor: "Re: ONLINE-ADS>> The Value of Awards"
• Previous message: Tommy Oddo: "Re: ONLINE-ADS>> Turn Around Time for Banner Campaigns"

Josh McCormack writes:

> The only problem with a highly targeted niche is that if you don't
> generate huge page views no one is interested in advertising with you.
> It's a double edged sword.

I'm not so sure this is true. I've worked with several special-interest
trade magazines, and while they aren't making tons of money, they have
gotten to the break-even point. The web sites may not be big money-makers
right now, but they are providing a useful service to their readers and
advertisers, broadening the magazines' scope, and do have the potential
for making serious money in the future.

Dan Romanchik
--------------------------------------------------------------
Dan Romanchik, Writer and Web-Site Developer
313-930-6564 * danr_at_izzy.net * http://www.izzy.net/~danr
--------------------------------------------------------------

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Win a Free Ad in Larry Chase's Web Digest For Marketers!
All details will be in the Sept 1st issue.
Subscribe now at http://wdfm.com

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Ray Taylor: "Re: ONLINE-ADS>> The Value of Awards"
• Previous message: Tommy Oddo: "Re: ONLINE-ADS>> Turn Around Time for Banner Campaigns"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.