ONLINE-ADS>> CASIE project to identify beyond the banner advertising

Beth Uyenco (uyencob_at_chi.ddbn.com)
26 Aug 1997 11:41:55 -0600

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I'm spearheading a CASIE project which will try and identify for our
constituency (ad agencies & advertisers) different ways in which one could
advertise on the web besides the usual banner ads and how we might be able
determine the value of these different types. Any suggestions on sources
(besides the IAB) which might provide us examples of non-traditional web
ads? Thanks.

Beth Uyenco

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