Re: ONLINE-ADS>> Repeat Visits Versus Clicks

Ivan Weltman (ivan_at_tudogs.com)
Tue, 26 Aug 1997 17:46:28 +2000

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There's a big advantage to the publisher in accepting a portion of
advertising paid for on a per Click rate - flexibility. The banner
may be placed where the publisher likes, not always above the fold as
for CPM banners; or in a rotating set of banners; or when there's a
gap between CPM campaigns; or on pages he thinks are appropriate
(we've placed business to business banners on games pages - amazing
results).

The evolving heuristic for Web advertising is "Horses for Courses";
and there are lots of horses and lots of courses!

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Ivan Weltman
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http://tudogs.com

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• Next message: Arie Grossman: "Re: ONLINE-ADS>> Repeat Visits Versus Clicks"
• Previous message: Beth Uyenco: "ONLINE-ADS>> CASIE project to identify beyond the banner advertising"
• Maybe in reply to: Preston Bealle: "ONLINE-ADS>> Repeat Visits Versus Clicks"
• Next in thread: Arie Grossman: "Re: ONLINE-ADS>> Repeat Visits Versus Clicks"

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