Re: ONLINE-ADS>> Repeat Visits Versus Clicks

Arie Grossman (agrossman_at_play4prizes.com)
Tue, 26 Aug 1997 09:21:41 -0700

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At 05:19 PM 8/21/97 -0400, Eric Ward | URLwire(tm) | wrote:
>The fundamental flaw in click-through logic
>again becomes apparent. A banner on a
>Web page delivers an impression regardless of the action
>taken with it. This in and of itself is a victory. In
>fact, I surmise that as time goes on some banners will in
>fact not click through to anywhere. They will be solely
>impression banners. O.K., I'll coin the term: IB's.
>

Albeit a small victory. While there is no dispute that a banner delivers an
impression, a click-through delivers, at a minimum, the equivalent of a
FULL-PAGE impression. This is not to be discounted. At Play4Prizes, we go
even one step further. We deliver Targeted interactive Visits (TIV) in
which a click-through is combined with targeted content and incentive to
interact. The resulting TIV (to coin a new term) leaves a far greater
"impression" than any single banner ad.

Arie Grossman
http://www.play4prizes.com/m/
Why pay for banners? Get targeted, interactive visits for less!

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• Next in thread: Cliff Kurtzman: "Re: ONLINE-ADS>> Repeat Visits Versus Clicks"

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