Re: ONLINE-ADS>> While You Wait

Joel Comm (jcomm_at_worldvillage.com)
Wed, 27 Aug 1997 15:27:44 -0500

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At 02:09 PM 8/27/97 -0500, Anne Baker <anneb_at_prognet.com> wrote:

>
>Has anyone out there used Echomedia "While You Wait" technology or anything
>similar? The basic idea is while you are downloading a piece of software a
>second browser window opens and throws you an ad. Know anything about this?

Our site, WorldVillage, has just rolled out this technology as a
value-added feature for our users. In fact, the press release announcing
our involvement should be hitting the newswire on Thursday.

We felt that the technology would be useful for those who download games
and educational programs from our site. While we don't offer a huge wealth
of downloads, this technology allows us to place other messages in front of
our users while they wait for their download to finish. So far, it has been
useful for collecting demographic information and providing special offers
to our users.

You can see WYW in action on our web site by visiting
http://www.worldvillage.com/wv/gamezone/html/download.htm
and download any title from these pages.

Joel Comm
President
InfoMedia, Inc.

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