NONE: Re: ONLINE-ADS>> The Value of Awards
Re: ONLINE-ADS>> The Value of Awards
Xpress Press (XpressPress_at_bridge.net)
Wed, 27 Aug 1997 23:36:33 +0000
Hello all,
Tina Koenig here from Xpress Press News Service. I'd like to thank
Eric for the plug, but he mentioned our old service name, Press
Xpress. Our company name is Xpress Press located at that domain.
Xpress distributes highly segmented news via e-mail on behalf of a
wide range of general business, technology and web business clients.
I thought I'd take a minute to toss out some observations with
respect to awards and their marketing value.
Web Awards: Ask yourself, would mention of the award or review make
a buyer more comfortable purchasing from my company? If not, devote
NO space to those graphics online unless it helps sell your
product. Don't waste time collecting or competing for them unless
they help. Our news release clients often ask if they should list
their awards in the news release. I generally edit these out unless
it's an endorsement from a VERY high-profile source or columnist
who, for example, likes their new software package, and would be
a recognized authority for the other media on the receiving end.
More Important:
Who is buying from you and what THEY are saying? Include a few
comments from satisfied customers at your site. We've found a few
sincere well written WORDS of praise from a customer can do more
than a dozen hyper linked pages of your own best soapboxing or a
snazzy award graphic. We sometines incorporate a small logo of
whatever media in which we've been mentioned with a
link to the review or article on our home page.
Tina Koenig, co-founder Xpress Press News Service 800-713-7701
XpressPress_at_bridge.net
http://www.xpresspress.com
Outstanding Service and Placements
*Online/Wire: Newsbytes, CNN, C-net
*Broadcast: ABC World News Tonight
*Print: American Banker, PC Magazine, Washington Post
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
Win a Free Ad in Larry Chase's Web Digest For Marketers!
All details will be in the Sept 1st issue.
Subscribe now at http://wdfm.com
-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
