ONLINE-ADS>> Auditing Services

Coyne, David (david.coyne_at_cnc.com)
Thu, 28 Aug 1997 15:51:00 -0400

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Does anyone have an opinion on the relative importance of site auditing?
Are any advertisers really requiring it? Our site uses Interse and
we'll make our server reports available to anyone who needs them. We
also have a banner ad management system that permits an advertiser 24/7
access to their campaign stats. Are these sufficient to satisfy 95% of
advertisers?

Also, what do you all think (if you have an opinion) about the merits of
BPA vs. ABC auditing?

++++++++++++++++++++++++++++++++++++++++++++++++++
David Coyne
Interactive Sales and Marketing Manager
Community Newspaper Company
Tel: (617) 433-8229
254 Second Ave, Needham, MA 02194
Eastern MA's local resource for news, classifieds and jobs:
http://www.townonline.com

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