NONE: Re: ONLINE-ADS>> Push - is the juice worth the squeeze?
Re: ONLINE-ADS>> Push - is the juice worth the squeeze?
Eric Shannon (eshan_at_one.net)
Mon, 1 Dec 1997 10:08:57 -0500
Wayne Perrin wrote:
>Clearly the direct marketing applications of push are multifarious and
>this is an obvious application of the technology. What I am
>interested in is whether email (rather than browser) pushed content
>has had a direct influence on the amount of traffic to a Website
>
>Speaking from a personal perspective, I find pushed email very useful
>but the number of times I actually return to a site is minimal - the
>occasions I return are when I am sure the site will have additional
>content in which I am interested. I wonder therefore whether 'push'
>is a really cost-effective strategy to pursue for traffic generation
>or simply another means of delivering data.
Your question is making the assumption that you need your audience to
return to your website. This is a strange assumption to me. Why do
you give your website priority over your email services? Can't you
sell your product via email? I personally prefer email delivered
content and believe that it is a more convenient and effective tool
(though not nearly as glamorous). My intention is for my Internet
business (though still in launch stage) to be as fully functional via
email as it is via the web. My guess is that you may lose 30% of
your potential audience by neglecting email delivery of the "content"
on your site.
Best Regards,
Eric Shannon
Ejs_at_latpro.com
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