ONLINE-ADS>> Software for running online campaigns

Paul Cross (pcross_at_mediactive.com.au)
Tue, 02 Dec 1997 11:42:33 +1100

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Stacy Smollin: "re: ONLINE-ADS>> To Hell with McGruff - Get Cash!"
• Archive Home Page
• Search
• Previous message: treknews_at_juno.com: "Re: ONLINE-ADS>> Peter Bull's fanciful "ad piracy" hypothetical"

We are running on-line advertising campaigns, purchasing space on a
number of different sites. These sites use different ad servers (Real
Media, Net Gravity, Doubleclick, home-made) and each day or week we
receive the performance data for our clients campaigns.

We are currently summarising this information using spreadsheets. We
then match this with the information we receive from our clients sites,
and produce reports for the clients on campaign performance. This is
usually broken down by each creative piece, on each site, each day.

Are there any software applications that automate any of these
processes? If we only used Doubleclick, their system would supply most
of what we need, but obviously you buy to market conditions and client
specification so it is irrational to assume you will use one media
provider!

Any ideas?

Paul Cross
Mediactive
Online Advertising
3/570 St Kilda Road
Melbourne 3004
Australia

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

When it comes to ad performance, not all search engines are equal.
Infoseek gives you solid reporting and highly targeted placement.
(And we return calls, too.) http://info.infoseek.com/doc/sponsors.html

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Stacy Smollin: "re: ONLINE-ADS>> To Hell with McGruff - Get Cash!"
• Archive Home Page
• Search
• Previous message: treknews_at_juno.com: "Re: ONLINE-ADS>> Peter Bull's fanciful "ad piracy" hypothetical"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.