Re: ONLINE-ADS>> AOL and Copyright Infringement

Steven Heath (Steven_Heath_at_grey.net)
Tue, 2 Dec 1997 18:30:05 -0700

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> Given, I understand the additional strain it would put on the web and
> some of the most popular sites if AOL (with 10 million subscribers)
> didn't cache. But that's beside the point. The point is that no one but
> the end user should be able to cache any content and then only for
> personal use, otherwise it seems to me to technically be a violation of
> the content providers copyright.

<sarcasm>

Hey, why just pick on AOL, lets sue any company or ISP that is running a proxy
server. These things only have one role. To deprive you, the poor little
old website with ad dollars.

</sarcasm>

OK, I have heard this debate since AOL was 2.5 million subscribers big
(hmm, measuring time by rate of growth of AOL :-).

Sure, AOL caches stuff, sure so do many other ISP's and companies. One
major ISP in Canada as a test got 500 dial users to use a proxy server
for a month in one city and saved 30% bandwith on port 80 (standard web
port) compared to month before...

Now, imagine if these stats can be apllied to AOL and they did not cache.
Think, 30% more hits! 30% more impressions! 30% more traffic on the
backbone, backbone starts to overheat... b a c k b o n e g e t
s v e r y s l o w

You have a point, AOL should not cache the way its does. Way back in
inet-marketing list days I recall suggesting how to get around this. AOL
should report, in a public forum, gee, website is a novel idea, how many
pages served from how many site etc on a monthly basis.

You should not fight caching, caching is so net friendly I would rather
not think about a Internet without it...

Steven Heath
General Manager - Western Division
GreyInteractive Canada

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only complete Interactive Marketing Agency

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