NONE: Re: ONLINE-ADS>> Web publishing vs content creation
Re: ONLINE-ADS>> Web publishing vs content creation
Brian O'Boyle (Brian.OBoyle_at_telus.com)
Tue, 02 Dec 1997 10:53:22 -0700
Peter Bull's comments about Web Publishing vs Content Creation have
really stirred my thoughts about where this Internet industry is going.
Where are we going? Should we be following a TV based model for
advertising or should it be print based, as it is now? I would think
that with this medium, we could have the best of both worlds with a
little work.
Yes, I agree that when someone defaces your creation you should have
rights to protect it but in today's reality, let's get real about piracy
and copyright infringement. I ask the question, Who's rules are we to
go by? Which country rules are to be used? And what content
provider (except those that actually do business in those countries,
Microsoft) has the resources to ensure that they meet each and every
country's copyright laws? As I see it, this new reality that we work
within has no borders and subsequently no prevailing laws, just our (the
internet industry) common sense to make things work for all sides
involved.
I agree with Mr. Bull on his comments about relavancy to my
neighbourhood when I visit a site. The example Mr. Bull used in his
original posting really hits home for me. Why would I care if
Sprint(US) has lowered its ISDN rates versus PacBell? and for that
matter why would anyone else care outside of PacBell's franchise area.
In Canada, we have a regulatory board much like that of the FCC and
recently they have given the Cable companies the right to run local
commericals, 2 minutes every hour, on non-Canadian content specialty
channels. For example, A&E (Arts & Entertainment) is available in Canada
and now the cable companies have the right to sell commericial space on
this feed to their local market. Does this sound familiar? A&E are
like any content provider on the web. Difference being that within
Canada it is perfectly legal to slice and dice their commercials and
replace them with Canadian advertisers, local or national.
Maybe this requires a rethink of how we currently do business.
Hypothetically, let's say I started a new content rich site but instead
of allowing anybody on the web to access this site, only those customers
of ISP's that have paid me for access rights are allowed to view the
site. In return I give the ISP the opportunity to sell 30% of all the
advertising space into their market. Depending on which ISP's I sign-up
would then determine how much International, National, Regional or
Neighbourhood advertising that would appear on the site. Now as a site
developerer, my profitability would now be based upon ad revenue and
access fees. I now that this might be a stretch in today's environment
but who knows maybe this just might work in the future.
Brian O'Boyle
Program Development Manager
TELUS Multimedia
Brian.OBoyle_at_telus.com
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
When it comes to ad performance, not all search engines are equal.
Infoseek gives you solid reporting and highly targeted placement.
(And we return calls, too.) http://info.infoseek.com/doc/sponsors.html
-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
