NONE: Re: ONLINE-ADS>> PETER BULL/Web publishing vs content creation
Re: ONLINE-ADS>> PETER BULL/Web publishing vs content creation
michael nash (nash_at_mikenash.co.uk)
Thu, 04 Dec 1997 20:24:16 +0100
Hello to All-from verbose newbie mikenash.co.uk,
Peter Bull puts meat in the stew. His points are core concerns for the
future. Freedom arguments aside, as the commercial net grows, every sort of
local and global advertiser need will have to be met or else innovative
schemes will simply spill out into an uncivilised mess.
Surely the whole point of copyright is that the holder has the right of copy
over a page unchanged unless that right is relinquished or modified or
expires. If I put stuff on a site that is supported by paying advertisers,
it will depend on the content whether my site is local, national, global or
interest specific. I must be able to specify if all or any of the
advertising spaces are pasteover or not.
My site about , say, the nervous system of snakes would probably not appeal
much to Brisbane supermarket customers, but the sites ads about Acme
snakeoil might miss Brisbane's sole resident herpetological psychologist if
Pete Bull goes and pastes one of his client's sandburn ointment ads over it,
thus pissing off greatly both my advertiser and me. This adspace is
therefore non-pasteover.
On the other hand, my second site is, say, an hourly update on the road
condition in the village of Skinners Bottom. It is supported by ads from
the local butcher, baker and candlemanipulator. They (or their egos) may
love to know the ads are being avidly read by netsurfers in Brisbane or
Bangalore, but I would love Pete Bull to pay me for filling the adspace
with his own client's ads. Every penny counts. This adspace is therefore
pasteover outside the UK.
My last site is, say, a puzzle page, aimed at those whose IQ will never
reach their chronological age. It will be a wonderful site, full of
rotating chromium gizmos and puzzles that change every week, bringing the
faithful back again and again. Half the adspace is booked permanently. It
feeds my hungry bank. The rest is up for hire. Half the adspace is
unlimited pasteover.
Surely it is not beyond the ability our beloved pointyheads of darkness to
come up with a system for specifying adsites or adspace as non-pasteover,
partial pasteover or total pasteover or whatever.
Mike Nash
Mike Nash Ltd
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e-mail nash_at_mikenash.co.uk
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