ONLINE-ADS>> ClickZ's Contrarian Concept of Framing

Andy Bourland (andy_at_clickz.com)
Thu, 04 Dec 1997 20:01:38 -0500

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Kim Brooks: "Re: ONLINE-ADS>> Why did ads evolve into banners"
• Archive Home Page
• Search
• Previous message: Robert Grosshandler: "Re: ONLINE-ADS>> Web publishing vs content creation"

At 08:54 PM 12/3/97 -0500, Dolphin Marketing - Craig Snyder wrote:
>I've been forced to delurk since no one has mentioned the lawsuit recently
>settled here in the US regarding framing other sites' content.
>
>TotalNews framed content and then sold advertising around the framed
>content.

Interesting you should bring that up, Craig...

I dropped by TotalNews for the first time ever last week and was delighted
to see ClickZ framed in their site. You read it right: I was delighted!

TotalNews framing ClickZ opens my content as well as my advertisers to
thousands of new readers that may have never heard of us. The framing did
nothing to obscure our content or our advertising. And I'm not proud --
heck, I'll take new readers from anyone who wants to send them my way...

Rather than suing TotalNews, I'm tempted to write them a thank you note!

I just wish my pals at C|Net or ZDNet or Wired would frame ClickZ. I'd LOVE
it!

Andrew R. Bourland
Publisher, ClickZ
<http://www.clickz.com>http://www.clickz.com
***************************
Get ClickZ Delivered Daily
email CLICKZ-L-SUBSCRIBE-REQUEST_at_PEACH.EASE.LSOFT.COM

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

When it comes to ad performance, not all search engines are equal.
Infoseek gives you solid reporting and highly targeted placement.
(And we return calls, too.) http://info.infoseek.com/doc/sponsors.html

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Kim Brooks: "Re: ONLINE-ADS>> Why did ads evolve into banners"
• Archive Home Page
• Search
• Previous message: Robert Grosshandler: "Re: ONLINE-ADS>> Web publishing vs content creation"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.