NONE: Re: ONLINE-ADS>> Peter Bull's fanciful "ad piracy" hypothetical
Re: ONLINE-ADS>> Peter Bull's fanciful "ad piracy" hypothetical
Bill Irvine (wirvine_at_wolfgroup.com)
Thu, 4 Dec 1997 20:11:18 -0500
Interesting debates...
From: Peter Bull <peterb_at_dvp.com.au>
>If I was the ISP who delivered the ad into a protected area of
>my subscriber's screen, I can guarantee an advertiser all of those things,
>without, incidentally, messing with your precious content at all.
The idea of ISP provided ads within a frame of some sort is not new. One of the
primary problems is the available pixel realestate... about 70% of the installed
computers are reported to be running in 640x480 resolution. If these poeple are
running their browsers with all interface buttons active, we only have about
590x280 pixels for content. Take away 80 vertical pixels for a local ISP ad and
precious little space remains.
>No, my entire scenario is not based on stripping out your ads, that's
>almost trivial. I should do it as a customer service to get rid of
>irrelevant visual noise, but I don't need to do it at all.
YIKES! Irrelevent visual noise?
>What I do want
>to do is package the content that my customer chooses to look at (which
>might be content that you kindly provide at no charge) with advertisements
>that are directly relevant to the consumer, who is precisely targetted to
>the advertiser and can be guaranteed (to a reasonably high degree) to have
>seen the ad that I put in front of his or her eyes
Targeting web-based advertisements is about much more than knowing a user is
local to your ISP. What sites are they on and what are they looking at? You
can't tell that.
>A very high number of your site visitors see a mangled version of your
>content now, entirely without my help - have you seen the way some people
>configure their browsers?.
This is a site design/development issue which can easily be addressed. We're
developing sites which intelligently learn about the user's machine, browser,
and monitor resolution, then dynamically deliver the optimum site layout and
graphics for their combination of variables.
>Well, if I'm right and this model works, then I will be far from the only
>one doing it, so you go right ahead and block access from a big chunk of
>the all ISPs in the world - that'll fix them.
As both a content developer *AND* advertising designer (with some ISP thrown
in), I can't see how this would catch on... unless you offered significant
access discounts in exchange for the pixels you're using.
Just some thoughts
B i l l I r v i n e the journey of interactive thoughts
Director Of Interactive Media http://www.digicon.net/~irvine/thoughts
Wolf Mansfield Bolling Advertising
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