NONE: RE: ONLINE-ADS>> Peter Bull's fanciful "ad piracy" hypothetical
RE: ONLINE-ADS>> Peter Bull's fanciful "ad piracy" hypothetical
Peter Bull (peterb_at_dvp.com.au)
Mon, 8 Dec 1997 18:10:04 +1100
Bill Irvine wrote:
>The idea of ISP provided ads within a frame of some sort is not new. One of the
>primary problems is the available pixel realestate... about 70% of the
>installed
>computers are reported to be running in 640x480 resolution. If these poeple are
>running their browsers with all interface buttons active, we only have about
>590x280 pixels for content. Take away 80 vertical pixels for a local ISP
>ad and >precious little space remains
The main reason screen real estate is at a premium is the clumsy way both
the main browsers waste most of the non-client areas. A better
organisation and control of that real estate could easily create good ad
space and even increase the client space available.
>YIKES! Irrelevent visual noise? (Internet ads)
Yes! 'Fraid so. For us out here in the rest of the world most US ads are
visual noise, and as volumes grow the temporarily-dominant 250million
population US market which holds the wired majority (at 27% over age 16 or
56million) will be a much smaller proportion of a 6billion population wired
planet than it is now (now only 40million or less than 1% wired but playing
catch-up fast). I mean what kind of thing is a "Chevrolet"? Means nothing
at all to four-fifths of the world. The US may continue to dominate in
content creation as it does in film and TV and video, but the world's wired
consumers will be a market too big to ignore and treat as if we were all
Americans.
>Targeting web-based advertisements is about much more than knowing a user is
>local to your ISP. What sites are they on and what are they looking at? You
>can't tell that.
YES, I most certainly can. No, YOU can't know that, but I can tell exactly
what my customers are looking at. And as my customers move from site to
site I am with them every step of the way, holding their lovely little
hands. Every request they make and every response they get goes through
me. I can target like you couldn't even dream about.
>As both a content developer *AND* advertising designer (with some ISP thrown
>in), I can't see how this would catch on... unless you offered significant
>access discounts in exchange for the pixels you're using.
Well, of course, that's the intention. If I get it right and use the
access to the customers' eyeballs well, and provide them with services they
want and will pay for as well as ads that they will respond to, we should
be able to provide FREE unlimited Internet use, and we should even be able
to PAY people to use the Internet (frequent surfer points, perhaps,
redeemabale in all sorts of good ways). The operative words are of course
"get it right". We'll see.
Peter Bull
Director, DVP Media Pty Ltd, Brisbane, Australia
peterb_at_dvp.com.au
For samples of DVP's most recent work, see:
The world's best online wine store - www.thegrape.com.au
Australian Provincial Newspapers Classifieds - www.checkoutclassifieds.com.au
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