NONE: ONLINE-ADS>> 12/8/97 - Ad Bytes / issue 38
ONLINE-ADS>> 12/8/97 - Ad Bytes / issue 38
rhoy_at_o-a.com
Mon, 8 Dec 1997 20:45:19 -0600 (CST)
Ad Bytes / December 8, 1997 / issue 38
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Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion List. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:
1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.
Subscribe and unsubscribe instructions are at the bottom of this message.
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This week's Online Advertising Discussion List sponsors:
Hotmail, Web Ad '98, and Infoseek.
A NO RISK MEDIA OFFER? Buy 100,000 impressions on Hotmail targeted
to your demographic. We'll credit the full cost on your next buy.
Find out more at http://www.hotmail.com/offer.html
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Find out how to make web ads _work_.
Web Advertising '98: How to Bring the World to Your Web Site.
http://www.thunderlizard.com/webad.html?OLAspnWAT1
----
When it comes to ad performance, not all search engines are equal.
Infoseek gives you solid reporting and highly targeted placement.
(And we return calls, too.) http://info.infoseek.com/doc/sponsors.html
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In this issue:
==============
PARSED FROM THE BITSTREAM
1998 New York Directory of New Media Resources
Internet Advertising Part II at ZDU
IN THE NEWS
Intel sponsors high-tech ads - news.com
AOL joins trend toward women's sites - news.com
Online ads generate $1 billion - news.com
Levi Strauss aims for young males... - ad age
NetGravity to launch new ad service... - ad age
Media Metrix Wields New Stamp... - mc
Whipping a Lonely Editor - mc
Online ads remain marketing mystery - cincinnati business courier
Ad Network Aims To Overtake DoubleClick - web week
Links Between News and Ads Raise... - nyt
NEW PRODUCTS, SERVICES, & REPORTS
PI / PO advertising
HELP WANTED
Administrative Asst. - PARADIGM Interactive
Account Supervisor - PARADIGM Interactive
Entry Level Ad Sales - Discovery.com
Interactive Media Position - McCann-Erickson
Ad Sales - WebRPG
Interactive Media Planner - CyberSight
Direct Sales Channel Coordinator - O'Reilly & Associates
Account Executive - CASS Communications, Inc
PARSED FROM THE BITSTREAM
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This came in from courtesy of Miles Rose at _at_MEDIA PARTNERS. The 1998 New York Directory of New Media Resources is currently being compiled. Listings for companies with offices in the New York metropolitan area are FREE. This directory will be sent to more than 10,000 people including 1400 journalists, 650 exhibitors at Internet World, 500 media companies and 500 advertising agencies. See:
http://webconcepts.com/nmr/
==============
Ziff Davis University (ZDU), the web-based distance learning center for computer and Internet topics, is starting a class today titled "Internet Advertising Part II." This is a follow-up tot he wildedly popular "Internet Advertising," which was held back in October. The class is again taught by Robin Zeff, co-author of "Advertising on the Internet," and goes beyond the basics covered in the last class. Topics include: ad models, measurement, targeting, ad networks, buying and selling ads, and meeting campaign objectives. In addition, every week there will be a class chat with such industry experts as Evan Neufeld (Sr. Analyst at Jupiter), Rob Zimmerman (VP at Edelman PR), and Brad Aronson (co-author of "Advertising on the Internet" and President of the interactive agency i-Frontier). Even though the class started today, you can still join. For more information, see:
http://www.zdu.com/zdu/catalog/opendetail4371.htm
or email Robin Zeff at: robbin_at_zeff.com.
IN THE NEWS
-----------
Intel sponsors high-tech ads
news.com
http://www.news.com/News/Item/0,4,17072,00.html?owv
Intel trys to build demand for its chips by funding the next generation of banner ads.
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AOL joins trend toward women's sites
news.com
http://www.news.com/News/Item/0,4,17042,00.html?owv
AOL attempts to woo women with its new Electra site.
==============
Online ads generate $1 billion
news.com
http://www.news.com/News/Item/0,4,17011,00.html?owv
We are going to hit $1 billion in online ad spending by year's end, according to the experts.
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Levi Strauss aims for young males with I-Candy games
Ad Age
http://adage.com/interactive/articles/19971208/article3.html
Levis is axing the Web site strategy and going for shockwave ads instead.
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NetGravity to launch new ad service bureau
Ad Age
http://www.adage.com/interactive/articles/19971201/article6.html
Can't afford NetGravity's shiny, new five figure ad server? Use their service bureau instead.
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Media Metrix Wields New Stamp of Approval
MC
http://www.marketingcomputers.com/news/9711/25_04.asp
Media Metrix figures out a way to share their data with the rest of us without compromising their clients.
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Whipping a Lonely Editor
MC
http://www.marketingcomputers.com/december/laberis.asp
A how to article for turning an editor into a friend, rather than an enemy.
==============
Online ads remain marketing mystery
Cincinnati Business Courier
http://www.amcity.com/journals/high_tech/cincinnati/1997-12-08/story2.html
According to this article, everyone is still just testing the online ad waters.
==============
Ad Network Aims To Overtake DoubleClick
Web Week
http://www.webweek.com/current/ecomm/19971201-overtake.html
Petry Interactive points the cross hairs right between DoubleClick's eyes.
==============
Links Between News and Ads Raise Concerns in New Media
NYT
http://www.nytimes.com/library/cyber/week/120897blurring.html
CNN and MSNBC's deal with Barnes and Noble to sell books related to the news of the day has some people worried.
NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------
PI / PO advertising
www.eyegive.com
We're accepting Per Order and Per Inquiry full-page advertising.
HELP WANTED
-----------
PARADIGM is growing and consequently I am hiring two people. If you
happen to know anyone who fits these areas, please ask them to contact
me. Thank you for your help.
1) Administrative Asst. $25,000/year to start + bonuses
Job responsibilities will include, order entry, trouble shooting, quality
control and general administrative duties. This is an entry level
position with great growth potential.
2). Account Supervisor $35-$40,000/year to start + bonus
Job responsibilities will include, managing major accounts from a
marketing perspective, managing and assisting media planners and account
supervision. This person should have experience in Interactive Media and
Marketing and be proficient in Word and Excel. Excellent growth
potential.
Both positions are in Atlanta.
Contact:
Larry Weissman - President
PARADIGM Interactive
770-933-0044
larry_at_paradigm-interactive.com
==============
Entry level position available in the Adsales Operations department of a
leading online content publisher.
Responsibilities:
Implement and maintain online advertising campaigns as a member of the
operations team. Coordinate integration of ad space into new pages/areas
of the site. Assess and ensure integrity of all ad placement and balance
flight delivery on a daily basis.
Requirements:
Candidate must be extremely detail oriented and organized,
computer-literate, articulate, and a team player. Internet experience
required. Advertising experience a plus. Fluency in the following
preferred: basic HTML programming, Telnet, FTP, Photoshop, Debabelizer,
Illustrator. Bachelor's degree or equivalent preferred.
Please send resume to: Elizabeth_Hobby_at_discovery.com
==============
Interactive Media Position
Thunder House, an affiliate of McCann-Erickson Worldwide, is looking to
expand its new media department in Boston and New York. We are looking
to place assistant and senior media planners/buyers. One year of
interactive media experience is required; traditional planning/buying is
a plus, but not as a substitute. Responsibilities include implementing
all stages of research, planning, buying, and analysis of online media
campaigns for large national and global brands. Email resumes to:
<lmitrovich_at_thunderhouse.com>, with the subject line "HR/Media". Fax
resumes to: HR/Media, 617-679-0720. No phone calls, please.
==============
Our client WebRPG http://www.webrpg.com is looking for an ad
salesperson for their site. The site is averaging 29,000 unique
visitors and close to 400,000 page views per month.
The ideal applicant must have advertising sales experience preferably on
the Internet in the entertainment/gaming industry. It would be helpful
if the candidate knows the role-playing game industry or has contacts in
the computer gaming industry.
Since the salesperson will telecommute, they need not be located in the
Chicagoland area where the company is located. The salesperson will be
compensated at 20% of their gross sales.
Interested parties should contact Alex Bratton at info_at_webrpg.com
==============
Date: Wed, 26 Nov 1997 10:10:12 -0800 (PST)
Position: Interactive Media Planner
CyberSight's Santa Monica, California office is seeking an Interactive
Media Planner to work on our national and international accounts. The
ideal candidate has 2+ years media planning experience in an advertising
agency setting and possesses a firm understanding of both on-line media
strategies and technologies.
Resumes to:
Attn: Mike Bratter
Email: jobs_at_cybersight.com
Fax: 503.228.3629
About CyberSight (www.cybersight.com):
CyberSight was established as an interactive agency in 1994 to capitalize
on the demand for effective advertising sites on the Internet. Today, the
agency offers integrated brand building and relationship marketing
solutions to leading corporations and is a single-source provider of
Internet-based marketing services including strategic consulting, design,
development, media, and site management.
CyberSight has created and consulted on more than 100 Internet sites for
clients including: AT&T, Founders Funds, John Hancock, McDonalds, Mexicana
Airlines, Microsoft, Molson Breweries, Nissan North America, Pepsi, Sony
Music, Stolichnaya Vodka, Tektronix, US West and Visa International/USA.
==============
Direct Sales Channel Coordinator for O'Reilly
O'Reilly & Associates, a leading publisher of Web publishing software and
technical books, has an immediate opening in our Sebastopol, California
office for a full-time Software Direct Channel Coordinator located in our
Software Sales & Marketing Department. Your challenge is increase the
performance of the O'Reilly Software Web site (software.oreilly.com) as a
major revenue generator. This will be done through conception and
implementation of major strategic sales initiatives and the aggressive
pursuit of day-to-day online promotional opportunities to maintain market
leadership. You will also write and coordinate development of online and
printed marketing communications materials.
Requirements include: minimum of two years solid professional experience in
Internet/World Wide Web software sales and/or marketing; BA in Sales and Marketing or related
field (or relevant experience); able to produce compelling sales copy on
deadline; able to handle multiple projects at once, working in a
deadline-driven environment; applications knowledge must include
familiarity with Windows 95 and NT, and Web publishing software; HTML and
UNIX familiarity a plus.
If you are interested in applying for this position, please send your resume
with a cover letter stating the position named above to:
Pattie Mentch
Human Resources
O'Reilly & Associates, Inc.
101 Morris Street
Sebastopol CA 95472
Phone: (707) 829-0515 x-333
Fax: (707) 829-0104
Email: pattie_at_ora.com
==============
Internet Advertising Account Executive
CASS Communications, Inc., a national 30 year old privately held and
rapidly growing industry leader in national advertising media sales is
looking for an Account Executive to sell multiple online services for
the World Wide Web out of our New York office. This is a great
opportunity for an outstanding individual with proven Internet sales
aptitude.
Requirements include a history of success selling print, broadcast, or
Web advertising on a national level. The ideal candidate should be an
experienced Web-surfer with a good understanding of Web publishing and a
proven ability to structure, write, and sell creative advertising
packages.
We offer a fast-paced, entrepreneurial environment and tremendous
advancement potential. For immediate consideration, please forward your
resume, including salary and Web experience to: Mark Businski, CASS
Communications, Inc., 369 Lexington Ave., New York, NY 11017, fax:
(212) 370-0745, e-mail: casseast_at_casscom.com
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
Hotmail, Web Ad '98, and Infoseek.
A NO RISK MEDIA OFFER? Buy 100,000 impressions on Hotmail targeted
to your demographic. We'll credit the full cost on your next buy.
Find out more at http://www.hotmail.com/offer.html
----
Find out how to make web ads _work_.
Web Advertising '98: How to Bring the World to Your Web Site.
http://www.thunderlizard.com/webad.html?OLAspnWAT1
----
When it comes to ad performance, not all search engines are equal.
Infoseek gives you solid reporting and highly targeted placement.
(And we return calls, too.) http://info.infoseek.com/doc/sponsors.html
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