ONLINE-ADS>> media buyers don't want it to be too successful too quick

rhoy_at_tenagra.com
Tue, 9 Dec 1997 17:06:17 -0600 (CST)

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This article was forwarded to me by Greg Bulmash, Author/Editor of The
WASHED-UPdate ( http://www.bulmash.com/washed ). It is written by Robert X.
Cringely, who is famous for his insider info on the computer industry.

When I, Cringely income will exceed that of IBM: Why market research
estimates of Internet ad revenue just don't compute

http://www.pbs.org/cringely/homens.html

Cringely contends that online ad spending will not grow as fast as many
market researchers say. The reason cited is media buyers don't want it to
be too successful too quick. Being able to microtarget ads complicates a
media buyer's life too much.

What do you guys think?

richard

--------------------------------------------------------
richard hoy
moderator, online advertising discussion list
director, marketing and client promotions
the tenagra corporation
http://www.tenagra.com/
p: 281.480.6300 | f: 281.480.7715 | e: rhoy_at_tenagra.com
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