Re: ONLINE-ADS>> sponsorships versus banners - update

Maureen Saringer (maureen_at_hrgmedia.com)
Thu, 11 Dec 1997 10:14:23 -0600

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Bruce Levitt (levitt_at_plcatlanta.com)
wrote in part:

>After trying to get sponsorships placed for months, we decided the
>work was not worth the incredible hands-on effort required to lead
>prospects through what you could do for them. So we broke the site
>into smaller sections and went with banners.

Bruce, could you elaborate on this? Why do you think it's
easier to sell banners than sponsorships? Is it just
the larger dollar amount involved, or because it's a newer
model and not well understood yet? I'm curious for any
comments you or other list members have regarding this.

Maureen Saringer, Internet Marketing Specialist
Hunt Restaurant Group/Rick's American Cyber Grill
http://www.hrgmedia.com
http://www.cybergrill.com
(940)382-8260 ~ (888)756-2121

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