ONLINE-ADS>> Local Promotions

Michael Hultquist (mhultquist_at_atn.net)
Fri, 12 Dec 1997 11:52:01 -0600

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I am familiar with marketing on the Internet as a whole, but how can I
more effectively target a specific area? I have a client interested in
promoting his services to the Chicagoland area. Other than purchasing ad
space on popular Chicagoland web sites, are there any other resources
for targeting specific areas?

Thank you.
Michael Hultquist
ATN Interactive

<MODERATOR's NOTE>

I'd like to try and broaden this discussion beyond what is specifically
requested by Michael. Many of us know the options for local advertising in
a general sense, but what specifically are those options? And how well do
they work?

I'm looking for successes (and failures) in targeting ads locally.

Here are is background info to help our discussion along:

Local Becomes Focal On The Web
Interactive Week
http://www.zdnet.com/intweek/printhigh/120897/cp1208.html

Local media square off to lure loyal Web users
Ad Age
http://adage.com/interactive/articles/19970602/article1.html

Media giant to launch city guides
news.com
http://www.news.com/News/Item/0,4,15397,00.html

CitySearch exec: On-line market getting crowded
Business Journal- Portland
http://www.amcity.com/portland/stories/052697/story8.html

thanks, -- richard

</MODERATOR's NOTE>

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