Re: ONLINE-ADS>> placing ads on order forms

Cliff Kurtzman (cliff_at_tenagra.com)
Sun, 14 Dec 1997 11:48:51 -0600

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Chris Ochs: "Re: ONLINE-ADS>> placing ads on order forms"
• Archive Home Page
• Search
• Previous message: Chris Ochs: "Re: ONLINE-ADS>> placing ads on order forms"
• Maybe in reply to: Paul Adams: "ONLINE-ADS>> placing ads on order forms"
• Next in thread: Chris Ochs: "Re: ONLINE-ADS>> placing ads on order forms"

Darren Cook wrote:

>
>How about having a thankyou page after they have submitted the order form,
>and putting ads on that page. Then you don't lose any orders and you give
>your advertiser higher quality users.

Yes, this is a much better idea than putting the banner on the order form.
If I am an advertiser, I would not want to be on the order form page,
because I know that people going to that page will already have a very
specific agenda in mind, which does not include clicking on my ad.

An alternative use for the "thank you" page is to try to upsell your buyers
on additional purchases. For example, suppose you are selling tennis
racquets and someone has just bought a new racquet. You can then use your
thank you page to give them a special deal on a case of tennis balls that
they might not have otherwise considered ordering.

--Cliff

Clifford R. Kurtzman, Ph.D.
President and CEO
The Tenagra Corporation
http://www.tenagra.com/
281/480-6300

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
Hoover's Online and Infoseek

Sign up for a FREE 30-day trial subscription to Hoover's Online.
In-depth company profiles, news and more! Search by company, industry,
location and sales. Go to http://www.hoovers.com/trial/oaft.html

----

When it comes to ad performance, not all search engines are equal.
Infoseek gives you solid reporting and highly targeted placement.
(And we return calls, too.) http://info.infoseek.com/doc/sponsors.html

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Chris Ochs: "Re: ONLINE-ADS>> placing ads on order forms"
• Archive Home Page
• Search
• Previous message: Chris Ochs: "Re: ONLINE-ADS>> placing ads on order forms"
• Maybe in reply to: Paul Adams: "ONLINE-ADS>> placing ads on order forms"
• Next in thread: Chris Ochs: "Re: ONLINE-ADS>> placing ads on order forms"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.