Re: ONLINE-ADS>> placing ads on order forms

Bill Hunt (whunt_at_globalpromote.com)
Mon, 15 Dec 1997 18:33:07 -0800

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Clifford R. Kurtzman wrote:

>An alternative use for the "thank you" page is to try to upsell your buyers
>on additional purchases. For example, suppose you are selling tennis
>racquets and someone has just bought a new racquet. You can then use your
>thank you page to give them a special deal on a case of tennis balls that
>they might not have otherwise considered ordering.

We use a variation of this with our clients that sell to the Japanese (and
in other languages):

Once an order has been shipped, the client goes to a form and enters the
e-mail address for the order and the shipping tracking number for either
FedEx or US Express Mail and presses submit. This launches a script that
we wrote that builds a Japanese language response thanking them for the
order and has a link to a page on the client's site that allows them to
check the status of the shipment. On that page are offers for a discount
and to "upsell" a complementing product like Cliff suggests.

This does 2 things:

1. Japanese are VERY skeptical about buying online. This allows them to
receive "piece-of-mind," from a neutral 3d party, that their order is on
the way.

2. Now that they feel "relieved" that they did not get ripped off they are
"very" likely, given the right product and price, to buy again.

Jut my 2 cents but it works VERY well!

Bill
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William Hunt - Senior Strategiest - Global Promote
mailto:whunt_at_globalpromote.com http://www.globalpromote.com
Phone: 1.626.457.8064 Fax: 1.626.457.9244
Multilingual Target Marketing & Search Engine Listing
"Announce your site to the world ... in their language"

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