NONE: Re: ONLINE-ADS>> placing ads on order forms
Re: ONLINE-ADS>> placing ads on order forms
Communication Partners (compar_at_compar.com.au)
Tue, 16 Dec 1997 16:59:42 +1000
Although this is a few months old, one of the most effective order-form
based advertising campaigns I've seen was run by Ozemail (one of the
biggest service providers in Australia). They placed themselves as 1 of
only 2 Australian online distribution points for Internet Explorer 4 and
when you clicked on the "Download Explorer" button you first taken to a
Pizza Hut ad which suggested that because it would take ages to download,
you should disconnect now, order a pizza, reconnect and by the time you'd
finished eating it your copy of Explorer would have downloaded. The
beautiful thing about this ad was that they had a captive audience. Nothing
else competing for space on the page, just their logo, a small amount of
copy and a "click to continue" button. Ok, so people are only likely to
visit that page once but the brand awareness from this campaign must have
been enourmous.
Nigel McLaughlin
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Communication Partners
Internet & Multimedia
Advertising, Graphic Design
Email : compar_at_compar.com.au
HTTP://www.compar.com.au
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