Re: ONLINE-ADS>> Haggling Tactics

Lee Brookes (lee_at_ljb.co.uk)
Wed, 17 Dec 1997 23:23:21 +0000

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Ray Talor wrote:

>Rather than just buying impressions on behalf of clients, what I
>propose to do with some campaigns is to buy impressions and sell actions
>(clicks and leads).

Although on the face of it this may sound like a good idea in that
the buyer only has to worry about the price per clickthru I suppose
there could be problems if the "quality" of those clickthrus. If the
client has no control or even knowledge of the creative and/or the
sites where the banners will run they may have little confidence in
the quality of the clicks they get.

I believe there are several companies which offer this sort of
arrangement: clientdirect, valueclick, safeaudit

Lee Brookes
LJB Ltd - http://www.ljb.co.uk
publishers of
UK Local Pages - http://www.uklocalpages.com
UK Football Pages - http://www.ukfootballpages.com

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