ONLINE-ADS>> Surfing w/Graphics Off - Rising Trend?

Claire Schaeffer (cschaeffer_at_provenedge.com)
Wed, 17 Dec 1997 15:33:33 -0500

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February 1997 was the launch of the Proven Edge site. In reviewing the
log files for the site, there is a very clear trend that gives me pause
when considering the purchase of banner advertising: a growing number
of people who surf with graphics turned off.

FWIW, I've calculated the numbers of surfers with graphics turned off a
variety of ways (not taking caching into consideration, considering
caching, the effect of bookmarking inside pages and not traveling
through the entire site, etc. etc.) and the amazing thing is, no matter
how I calculate the numbers, when I chart the percentages of people
(using monthly increments) surfing with graphics off, the *trend* is
almost identical from formula to formula.

Here's what it looks like at our site (percentages are surfers with
graphics turned off):

Feb-97 1.88%
Mar-97 8.39%
Apr-97 12.93%
May-97 12.29%
Jun-97 12.98%
Jul-97 20.04%
Aug-97 16.80%
Sep-97 15.85%
Oct-97 18.21%
Nov-97 24.93%

Is this is a blip in overall internet stats? Or are others experiencing
the same trend?

Claire A. Schaeffer, Proven Edge, Inc.
mailto:pweb_at_provenedge.com http://www.provenedge.com/
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