Re: ONLINE-ADS>> Advertising Model Needed!

Jim Sterne (jsterne_at_targeting.com)
Wed, 17 Dec 1997 13:37:19 -0800

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At 12:26 PM 12/2/97 +1100, Adrian Giles wrote:

>The game is structured to allow billboard style
>advertisements that animate and grow. Whilst playing the
>game (which could range from 30mins to 3hours) the player
>try's to buy more stock in a particular companies "billboard
>advertisement". The player is naturally attracted to the billboard
>because they want to "invest" in it.

>How do we structure the cost to advertisers for placing a billboard
>in the game?

Maybe I missed something here, Adrian, but
it seems you answered your own question--
It costs a base-rate to advertise at all and
each advertiser gets some formulaic percentage
of the amount the players have invested.
The better the billboard - the more the player
will like it - the more they will invest - the
higher the awareness and retention.

Sounds like a _great_ game for an advertiser,
if you can make it fun enough that Joseph
six-pack will playÖ.

-----------------------------------------------------
Jim Sterne http://www.targeting.com
jsterne_at_targeting.com Target Marketing
Author: "World Wide Web Marketing" 805-965-3184
"Customer Service on the Internet" Consultant
and "What Makes People Click: Advertising on the Web"
=====================================================

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