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NONE: Re: ONLINE-ADS>> Surfing w/Graphics Off - Rising Trend?
Re: ONLINE-ADS>> Surfing w/Graphics Off - Rising Trend?
Simple Gifts Farm (DGreen_at_simplegiftsfarm.com)
Sat, 20 Dec 1997 11:26:53 -0500
At 08:12 AM 12/19/97 -0600, you wrote:
>FWIW, I've calculated the numbers of surfers with graphics turned off a
>variety of ways (not taking caching into consideration, considering
>caching, the effect of bookmarking inside pages and not traveling
>through the entire site, etc. etc.) and the amazing thing is, no matter
>how I calculate the numbers, when I chart the percentages of people
>(using monthly increments) surfing with graphics off, the *trend* is
>almost identical from formula to formula.
You sound surprised about this. I'm a writer and nurseryman who uses the web
as a business tool and I never use my browser with graphics on. Why should
I, I'm after content, not pretty. Graphics slow things down, big time, and
for the most part they don't add to the info. As the web gets busier and
busier, loading times get worse.
The interesting thing in all this from a web designers point of view is that
many sites are extremely user unfriendly if the graphics are turned off.
You don't have to go very far into the most "popular" sites to find sites
that don't work without graphics (try IBM for example with 1) a slow
computer and 2) no graphics).
As a marketer I'm surprised that any company would shut out the 20% (I'm
actually surprised that number is so low) who do run the net without graphics?
While I don't claim to be a great designer, I did do my research on
gardening sites and talked to many local people about how they surfed before
I did my own site. The vast majority of local gardeners I talked to didn't
want graphics although every designer I talked to said I had to have them.
One designer trying to sell me services was adamant that Java applets were
de rigeur. The exception to the no graphics rule were for the pictures of
flowers that people didn't know - they wanted to see the unusual things we
grow. So, graphics are going to be added in the long run (after content is
mostly completed) but only as call-on-demand pictures of the plants that we
offer. As I said, I'm not a web designer but I do know my customers and I
regularly talk to them. That's the simple truth in my web experiments and
the reason I did the site myself and don't use graphics on it.
The other truth is that graphics are a pain in the anatomy when they don't
add to the content ("And even when they do" he says sllloowlly.) :-)
Douglas Green
********************************************************
Simple Gifts Farm Greenhouses
Athens, Ontario, Canada. USDA zone 4
Home page www.simplegiftsfarm.com
"The national flower of Canada? Ogilvie flour, of course"
William Van Horne (Gen Mngr of CPR 1884)
*******************************************************
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