Re: ONLINE-ADS>> Surfing w/Graphics Off - Rising Trend?

Bob Poulsen (web_at_ecola.com)
Tue, 23 Dec 1997 11:17:03 -0800

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>The interesting thing in all this from a web designers point of view is that
>many sites are extremely user unfriendly if the graphics are turned off.
>You don't have to go very far into the most "popular" sites to find sites
>that don't work without graphics (try IBM for example with 1) a slow
>computer and 2) no graphics).

Some commercial sites seem to use graphical buttons and image maps as a
method to force more users to load graphics, and thus load more ad banners.

For example, when Alta Vista first began including ad banners on its pages
the search results pages were re-designed. Instead of clicking a text link
which said "next", the user now must click a small GIF image which says
"next". Those unfamiliar with Alta Vista would have to load images in
order to understand the navigation.

-Bob Poulsen
Ecola Newsstand
Bend, Oregon

Ecola Newsstand -- http://www.ecola.com

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