Re: ONLINE-ADS>> Surfing w/Graphics Off - Rising Trend?

Movies At Home (movies_at_ecreations.com)
Wed, 24 Dec 1997 20:57:53 -0500

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As a "content" and "advertising" site, I find the preoccupation with
caching and graphic settings a waste of time. First, as certain
studies have shown, many more people *may* be seeing an ad than are
being payed for. My response to this, as has been voiced previously, is
that if this is true then sponsors would have a very valid reason for
demanding lower CPMs. After all, response (click-throughs) is
proportionally lower as well. As far as the graphics being viewed goes,
if you are advertising on sites and you are happy with the results, why
worry? I would almost never advertise on a site that did not offer
control of ALT text, the text beneath the banner and the banner itself.
If you are not happy with the response your dollars are providing, then
you should change your advertising strategy until you find good site(s)
where you get your money's worth. If you are already getting your
money's worth however, congratulations! Happy Holidays!

--
Eric Pickup
Movies At Home
your guide to home video
http://ecreations.com


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• Next message: Kathy E. Gill: "Re: ONLINE-ADS>> Surfing w/Graphics Off - Rising Trend?"
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• Previous message: Wayne Kessler: "Re: ONLINE-ADS>> Webrings. Worth It?"
• Maybe in reply to: Claire Schaeffer: "ONLINE-ADS>> Surfing w/Graphics Off - Rising Trend?"
• Next in thread: Kathy E. Gill: "Re: ONLINE-ADS>> Surfing w/Graphics Off - Rising Trend?"

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