Re: ONLINE-ADS>> Haggling Tactics

Ron Richards (ronr_at_resultslab.com)
Mon, 29 Dec 1997 21:04:31 -0800

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Michael Sloser wrote:
>IF Ray, and anyone else in this group, can find
>clients who are willing to sign over complete control for a
>specified cost, I think the rest of us will be eager to hear how
>it was done. I know I will!

In my experience, the key to having clients happily yield creative control
-- even for very unusual creative strategies -- is briefing them fully on
the psychological principles underlying the submitted strategy.

You'll find many articles on the psychological principles that drive
results, and what clients say when you embody them and explain them, on our
ResultsLab site.

- Ron

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ResultsLab Fax: 415-563-0897
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