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NONE: Re: ONLINE-ADS>> Surfing w/Graphics Off - Rising Trend?
Re: ONLINE-ADS>> Surfing w/Graphics Off - Rising Trend?
Donna Dolezal Zelzer (djz_at_efn.org)
Tue, 30 Dec 1997 10:41:33 -0800
At 10:48 PM -0500 12/29/1997, Al Bredenberg made this statement of rare
insight:
> Donna Dolezal Zelzer <djz_at_efn.org> wrote:
> >As a marketer it surprises me, too..... And
> >if people can't use your site, you're not going to be able to
> >convince them of anything (except maybe not to come back!)
>
> User Interface Engineering (UIE) has done some interesting
> research on Web site usability. <snip>
> In their published study, "Web Site Usability: A Designers
> Guide," UIE reports that they measured 13 graphics-related
> factors, including number and size of graphics, number of
> image maps, colors and layout. Only one factor out of the 13
> had any correlation with users' success or failure at finding
> information on Web sites: the color of graphic links.
>
> UIE's conclusion: "Graphic design neither helps nor hurts."
>
Well, it can hurt if you have so many big graphics that people get tired of
waiting for your site to load and leave and don't come back. It can also
hurt if you have important information in your graphics that isn't repeated
in alt tages or someplace else in the text.
Being able to easily find information on a web site is only one part of
usability. Even more basic are things like: How long does it take to load?
Do you *have* to load grapics to navigate? Does it require a frames using
browser or other ability that not everyone may have? Does it crash your
browser?
Donna
---------------------
Donna Dolezal Zelzer <djz_at_efn.org>
The Online Birth Center (pregnancy, birth, midwifery, breastfeeding)
http://www.efn.org/~djz/birth/birthindex.html
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