Re: ONLINE-ADS>> automation

Ross Wm. Rader (rwmrader_at_idirect.com)
Tue, 30 Dec 1997 16:27:02 -0800

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I think that the key is in the design of the materials that are being
served. For instance, we run an ISP (in addition to other ventures) and
Autoresponders are a key part of the web site that promotes our business
services. The information that is being sent out automatically was
specifically designed to offer more information than what is available at
the web site.

You may be asking yourself "Why not just put the info on the web site?". The
autoresponse email is sent out as "pacification" information while the
prospect waits for our sales person to respond personally to their request.

If you are so inclined, check out http://solutions.idirect.com/moinfo.html,
the information in the database is a little bit sparse as we redesign some
of our product offerings, but the form and function still works solidly.

There is no such thing as too much automation, just bad automation...

Ross Wm. Rader "The simple fact is...in the
Director of Marketing city there is nothing to shoot
Internet Direct Business Solutions but people." - Bob Allisat, '96
http://solutions.idirect.com -------------------------------
(416) 233-7150 ext. 335 rwmrader_at_idirect.com
TUCOWS Interactive Limited http://www.tucows.com

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