ONLINE-ADS>> Ad Bytes / February 2, 1997 / issue 4

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Ad Bytes / February 2, 1997 / issue 4
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Ad Bytes is a weekly supplement to subscribers of The Online Advertising
Discussion list. It profiles news items relating to online advertising, PR
and promotion. Its purpose is to two-fold:

1.) to keep subscribers informed about current issues in the field, and
2.) to help spark new topics of discussion.

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In this issue:
==============
Advertising Age Survey
Newspaper network gears up
Using mail, Net and CD-ROM,IBM reaches its targets at fraction of cost

Advertising Age Survey
Ad Age
http://soften.com/ari/adage/launch.htm

Our friends at Advertising Age are conducting a survey to measure: "how
marketers deal with agencies and other resources on interactive projects."
I would encourage everyone to participate in this survey, if you can. In my
opinion, too many perceptions about our industry are the products of either
comments made by consulting firms that have never actually ran an online
campaign; or by companies with project budgets that are more than many of
our annual operating budgets. Here is an opportunity for the other 95% of
the industry to speak.

==============

Newspaper network gears up
News.com
http://www.news.com/News/Item/0,4,7495,00.html

Another ad network was in the news this week. The New Century Network (NCN)
is recruiting online newspapers on which to run ads. NCN member sites pay
an annual fee and receive a share of the online advertising. To date,
several major metropolitan newspapers have joined.

==============

Using mail, Net and CD-ROM,IBM reaches its targets at fraction of cost
NetMarketing
http://netb2b.com/cgi-bin/cgi_article/monthly/97/01/01/article.4

This is an interesting story about how IBM used a campaign combining
traditional and new media to reach a target audience at a fraction of the
usual costs. So often it seems everyone is preoccupied with how to turn web
sites into direct revenue generators. Truth is, many sites can better serve
their organizations by being promotional vehicles. This story is an
excellent example of just that.

==============

New products and services from organizations with members on this list:
(see http://www.o-a.com/oa-submit.html
if you want to announce a new product, service or report.)
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That's it!

richard
moderator
online advertising discussion list

-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

ADSmart.net is the best way to buy or sell online advertising space.
ADSmart's TrueTargeting methodology accurately pinpoints target audiences,
matching campaigns to the most appropriate ad spaces on the Web.
http://www.adsmart.net

----------------------

SUBSCRIBE to receive a FREE weekly newsletter on Internet Advertising
and Marketing Online: http://www.exposure-usa.com/exposure/
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