ONLINE-ADS>> Sponsorship vs. Banner CPM's

Dan Early (early_at_mnworld.net)
Tue, 04 Feb 1997 19:12:22 -0600

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I am working through a proposal on Sponsorship rather than banner
advertising, and I am looking for additional information regarding this
topic. For example, I believe Dockers sponsors jobs.com in order to
create that immediate association b/w workplace and dockers clothing - a
very strong association when thinking about todays casual dress
workplace. Does anyone know of good information regarding this type of
arguement, benefits, drawbacks etc.?

Dan Early

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