Re: ONLINE-ADS>> increasing hits with e-mail reminders

Kevin Leathers (Kevin.Leathers_at_Elecomm.com)
Thu, 06 Feb 1997 13:14:44 -0600

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Frank Maris wrote:
>>Our traffic suddenly dwindled to several thousand hits a day.
We>>immediately took action, sending e-mail to the thousands of teens>>in
our mailing list.......helped our traffic as most of>>them did not bookmark
the site.
>
Shannon Entin wrote:
We also keep a mailing list and send out a brief
>newsletter (in which accept advertising) every two months to let
previous>visitors know "what's new" on our site. Our hits have steadily
increased.

I must third the motion. This was something that I have pushed from the
start. I had been recieving updates from sites that I had been to only once,
and had, for whatever reason, signed up for their update. The updates
reminded that they exist and usually pointed me to some new area of their site.

The problems with most of them were that they were either too long or did
not come often enough. My advise was to send them OFTEN (at least once a
week) and keep them VERY, VERY SHORT (quick blurbs with URL's).

Kevin

Kevin J. Leathers Sales & Marketing Director
OBGYN.net: A Service of Elecomm Internet Applications
Internet HUB of the Global Ob/Gyn Communty and the Women They Serve
http://www.obgyn.net http://www.elecomm.com
kevin.leathers_at_obgyn.net kevin.leathers_at_elecomm.com
3616 Far West Blvd., Suite 101-234 Austin, Texas 78731-3074 USA
1+(888) 451-2842 toll free 1+(512) 377-5626 FAX

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