Re: ONLINE-ADS>> really solid ads

Matt Manning (mmanning_at_hoovers.com)
Thu, 06 Feb 1997 16:53:38 +0000

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> I'd like to ask the list to point us to some
> really solid ads out there. We can be each
> others eyes on the Web.

Check out the Epicurious ad shown here:
http://www.netgravity.com/products/adtypes.html#html

Now that's what I call cool. Cuts through the intermediate pages for the
user, calls them to action, looks nice, etc.

The other cool thing I have seen in demo form but not in action on the
Web are the banner ads being promoted by First Virtual that allow you to
scroll through a few pages of promotional material *from within the
banner ad* and actually purchase the product *while you're still within
the banner*.

I imagine we'll be seeing the direct marketing folks putting those
babies to good use real soon.

--Matt

--

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Matt Manning                    (T) 512-374-4539
Dir. of New Product Dev.        (F) 512-374-4501
Hoover's, Inc.                  (800#) 800-486-8666
1033 La Posada Drive, #250      mmanning_at_hoovers.com
Austin, TX 78752

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