NONE: ONLINE-ADS>> Ad Bytes / February 8, 1997 / issue 5
ONLINE-ADS>> Ad Bytes / February 8, 1997 / issue 5
owner-online-ads_at_o-a.com
Sat, 8 Feb 1997 18:19:37 -0600 (CST)
Ad Bytes / February 8, 1997 / issue 5
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Ad Bytes is a weekly supplement to subscribers of The Online Advertising
Discussion list. It profiles news items relating to online advertising, PR
and promotion. Its purpose is to two-fold:
1.) to keep subscribers informed about current issues in the field, and
2.) to help spark new topics of discussion.
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In this issue:
==============
MESSAGE FROM THE MODERATOR
IN THE NEWS
In-Your-Face Ad Banners Get Louder
Online 'Chat' Finds Itself in a Quandary
Chat backers are turning talk into action
Hot Links for Sale
Yahoo Picks Interview
Services Offer Ad-Studded E-Mail
COOL PROMOS
Disney's PuppyGrams
NEW PRODUCTS, SERVICES, & REPORTS
MESSAGE FROM THE MODERATOR
--------------------------
Hey all - I have subdivided stuff in Ad Bytes with a little finer
gradation. Below is a summary of what is in each section.
MESSAGE FROM THE MODERATOR - anything I might need to tell you.
IN THE NEWS - news stories about online advertising, PR, and publicity.
COOL PROMOS - stuff I run across that seem pretty darn clever (to
me at least).
NEW PRODUCTS, SERVICES, & REPORTS - things list members have
submitted relating to new
online publicity products,
services or reports.
IN THE NEWS
-----------
Last week was dull as far as online advertising, PR, and publicity news.
This week, however, was loaded with good stories.
In-Your-Face Ad Banners Get Louder
wired.com
http://www.wired.com/news/technology/story/1902.html
First Virtual has developed an interactive ad banner that acts as a
point-of-sale - allowing individuals to order the product without clicking
through to the web site.
==============
ANALYSIS: Online 'Chat' Finds Itself in a Quandary
Web Week
http://www.webweek.com/current/news/chat.html
This article provides some insight into advertising via chat. Not
surprisingly, AOL plans to capitalize on its huge number of chat users by
offering ad space in its chat rooms.
==============
Chat backers are turning talk into action
Ad Age
http://www.adage.com:80/interactive/articles/19970127/article3.html
Providing a little more detail, this article by Kim Cleland discusses who
is advertising via chat rooms and who offers such advertising.
==============
Hot Links for Sale
Packet.com
http://www.packet.com/packet/schrage/nc_today.html
In his column this week, Michael Schrage asks poise the question: "Why
isn't there more 'linkola' going on?"
==============
Yahoo Picks Interview
Microscope
http://www.pscentral.com/yahooPicks/index.html
This banner review e-zine (which was mentioned in the first issue of Ad
Bytes) conducted an interview with Adrian Lurssen and Tony Herr. They are
two of the three-person team who decides what will be the Yahoo Pick of the
Day/Week. This is one of only a handful of awards that will truly send you
significant traffic if you are lucky enough to get it. The article gives a
little insight into what gets their attention.
==============
Services Offer Ad-Studded E-Mail
Web Week
http://www.webweek.com:80/current/markcomm/adstudded.html
This is an article about two new that push content and advertising to you
via email: CommTouch's Pronto and US Web's Digital Bindery. Pronto is a
special email program that pushes you ads while you read your mail. Digital
Bindery requires you download a JAVA application that you use to select the
web sites you want daily updates from. Then Digital Bindery sends you a
MIME-compatible file via e-mail everyday that you view with a small viewer
program.
The article goes on to say that, "Each update starts with a Table of
Contents page, on which US Interactive intends to sell advertisements." I
don't know if that is true because I never got that far. I tried Digital
Bindery and not only was it incredibly complicated to understand what this
thing would do and how it would work, I am sure that damn JAVA application
screwed-up my browser. After I wiped out my preferences file and restored
it with my backup, my browser stopped crashing.
Personally, I think both ideas are dumb. It is far easier and cheaper to
simply send an email message with some teaser copy and a URL pointing back
to a web page. And it is universally compatible.
COOL PROMOS
-----------
Disney's PuppyGram
http://www.disney.com/DisneyInteractive/puppygram/main.html
I seem to remember first hearing about the "electronic postcard" about a
year-and-a-half ago. Someone at MIT put up a web site that let you create a
page with a picture and a text message; then the server would send an email
to the recipient with a code number in it. The person could then go to the
web site, enter the code number and retrieve the message. Well, the folks
at Disney have setup a clever twist on this with the "PuppyGram" - a
personal message delivered by one of the 101 Dalmatians.
NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------
Nothing new to report this week.
That's it!
richard
moderator
online advertising discussion list
-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
Q: How can I maximize my Web site*s revenues from banner advertising?
A: Don*t carry unsold, excess ad space. Sell out every impression.
adbot: the auction market for internet advertising (tm)
contact us: http://www.adbot.com, mailto:info_at_adbot.com or 888-ADBOT-INC
---------------
ADSmart.net is the best way to buy or sell online advertising space.
ADSmart's TrueTargeting methodology accurately pinpoints target audiences,
matching campaigns to the most appropriate ad spaces on the Web.
http://www.adsmart.net
-------------------------------------------------------------------------
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