NONE: Re: ONLINE-ADS>> increasing hits with e-mail reminders
Re: ONLINE-ADS>> increasing hits with e-mail reminders
Malcolm Faulds (malcolm_at_yoyo.com)
Fri, 7 Feb 1997 13:53:25 +0000
>At 10:49 PM 2/4/97 -0500, Frank Maris wrote:
>>
>>Our traffic suddenly dwindled to several thousand hits a day. We
>>immediately took action, sending e-mail to the thousands of teens
>>in our mailing list (no, we did not keep all the original e-mail
>>sent to us, just actual subscribers)helped our traffic as most of
>>them did not bookmark the site.
>
>I have to agree here. We also keep a mailing list and send out a brief
>newsletter (in which accept advertising) every two months to let previous
>visitors know "what's new" on our site. Our hits have steadily increased.
>
>Shannon L. Entin shannon_at_fitnesslink.com
>FitnessLink - The Health and Fitness Source!
> http://www.fitnesslink.com
E-mail is a great way to boost traffic, response rates, and develop
longer-term relationships with your audience. Instead of passively waiting
for them to show up at your site (or luring them in with banners),
meaningful non-spam mail can actually engage your audience in a one-to-one
dialog. That's why we've been focusing on e-mail as a marketing tool for
the past 2 years and have developed a proprietary engine that can read and
respond to 2.3 million messages a day. We're currently communicating with a
database of over 750 thousand subscribers. Clients such as Carter-Wallace,
AT&T, and Sprint have seen real benefits from our e-mail based promotions,
such as dramatically increased brand awareness and purchase intent.
The ideal in this kind of program is increased relevance. In other words,
not just writing to people, but basing the message content on information
or actions they have already provided/done. Linking our e-mail engine to a
SQL database allows us to send differentiated messages in this fashion.
Malcolm Faulds
Yoyodyne Entertainment
914.591.9696
-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
Q: How can I maximize my Web site*s revenues from banner advertising?
A: Don*t carry unsold, excess ad space. Sell out every impression.
adbot: the auction market for internet advertising (tm)
contact us: http://www.adbot.com, mailto:info_at_adbot.com or 888-ADBOT-INC
---------------
ADSmart.net is the best way to buy or sell online advertising space.
ADSmart's TrueTargeting methodology accurately pinpoints target audiences,
matching campaigns to the most appropriate ad spaces on the Web.
http://www.adsmart.net
-------------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
