ONLINE-ADS>> Banner management software

Shane Murray (smmurray_at_webwidemedia.com.au)
Wed, 12 Feb 1997 17:59:45 +1100

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Mario,

I feel that if you purchase your own banner management software, it
would almost be like re-inventing the wheel. From what you have said I
think what you may need is the services of an web advertising sales
network.

A network will be able to provide you with:
- dynamic ad delivery.
- ensure that the your advertising realestate gets maximum dollar
returns.
- provides a global sales focus.
- provides a global advertising delivery.
- an online site revenue and inventary reporting system
- provide full accountability.
- continues to develop the web advertising market.

Banner management software is expensive to purchase, the other issue is
that you still need to sell in the advertisers. There are few networks
to consider, Mark Welch provides a detailed list at his site. My own
company Web Wide Media has been set up for this very purpose. You need
to consider what is going to be the best fit for your web site subject
to the finacial outlays.

Good Luck
Shane Murray

--
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  E-mail: smmurray_at_webwidemedia.com.au
  URL:    http://www.webwidemedia.com/
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