ONLINE-ADS>> obligatory ad viewing--good idea or bad?

Elizabeth Gardner (egardner_at_webweek.com)
Wed, 12 Feb 1997 10:25:06 -0600

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Someone recently told me about a CD-ROM based magazine that forces readers
to view at least five seconds of an ad after they've finished each article,
before they're allowed to click back to the table of contents to access the
next article. They're thinking of using this strategy on the Web, and they
say they've gotten some big content providers interested in trying it.

Any thoughts, pro or con? Any experience with a model like this?

Elizabeth Gardner
Contributing Writer
Web Week
egardner_at_webweek.com
708/442-1377
www.webweek.com

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